Clean and Green India


The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, by Prime Minister Narendra Modi. It is India's largest ever cleanliness drive with 3 million government employees, and especially school and college students from all parts of India, participating in the campaign.

CLEAN-India (Community Led Environment Action Network) programme was launched by Development Alternatives (DA) with the vision of developing a cleaner environment for our urban centres. This nation-wide programme focuses on environmental assessment, awareness, advocacy and action on school children who are the future citizens. The underlined realisation is that ‘each one of us is responsible for the current state of are environment and we cannot wait for someone else to solve it’.

 CLEAN INDIA MISSION:
The CLEAN-India programme aims to mobilise community responsibility for environmental assessment and improvement in all major towns and cities of India through schools and NGOs linked with governments, business, academic and other institutions.

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